Accredited Investors Only
Invest in LA's Premier $250M Development
The Icon Panorama: 613 modern units, 60K SF retail, transit-oriented location. Supply-constrained market with 97% occupancy rates.
Red hot Panorama City
1 block from future Metro Light Rail station
Adjacent to multi billion dollar mall redevelopment
Proven team with 15+ completed projects
Shovel-ready with late 2025 groundbreaking
Premier Investment Opportunity
You Invest. We Handle Everything.
The Icon Panorama represents a turnkey investment opportunity in Los Angeles' most supply-constrained market, managed by experienced developers with a proven track record.
Project Scale
• $250 million total development
• 613 modern residential units
• 60,000 SF ground-floor retail
• 9-acre premium site
Strategic Location
• 1 block from future Metro Light Rail
• Adjacent to Panorama Mall redevelopment
• Major freeway access (5, 405, 118, 170)
• 60,000 residents within 1 mile
Market Fundamentals
• 97%+ historical occupancy rate
• 2.4% current vacancy (Q1 2025)
• <150 units delivered in 5 years
• $2,607 average monthly rent
What We Handle For You
Full project development & construction management
Leasing, marketing & tenant management
Property management & maintenance operations
Financial reporting & investor communications
Exit strategy execution & value optimization
Market Analysis
Strong Market Fundamentals
Panorama City represents one of Los Angeles' most compelling investment markets, with severe supply constraints and multiple value creation catalysts.
Transit Development
East San Fernando Valley Light Rail line station under construction, 1 block away. Transit-oriented developments typically see 15-25% rent premiums.
Retail Redevelopment
Adjacent Panorama Mall undergoing multi billion dollar redevelopment by Primestor, transforming the entire area starting 2027.
Employment Growth
Continued expansion of Valley job centers and entertainment industry hubs drive housing demand.
Rent Comparables Analysis
| Property | Year Built | Distance | Avg Rent | Rent/SF |
|---|---|---|---|---|
| Alexan NoHo West | 2021 | 6.0 miles | $2,904 | $4.16 |
| The Chandler NoHo | 2023 | 5.7 miles | $2,851 | $3.49 |
| Icon Panorama | 2027 | - | $2,595 | $3.99 |
| Panorama Tower | 2019 | 0.5 miles | $2,051 | $2.72 |
Proven Expertise
Experienced Development Team
The Icon Company brings over 20 years of real estate development expertise with a proven track record of on-time, on-budget project delivery.
Billy Ruvelson and Eran Fields
Principal, The Icon Company
Over 20 years of experience owning and managing apartment portfolios throughout Los Angeles, with particular expertise in maximizing occupancy rates and operational efficiency.
Over 20 years of developing, building, operating, generating cash flow, and delivering extraordinary results.
Track Record & Expertise
Proven Development Success - 15+ completed developments with consistent on-time, on-budget delivery
Operational Excellence - Expertise in maximizing occupancy, cost management, and cashflow optimization
Local Market Knowledge - Deep understanding of LA regulatory environment and market dynamics
Diverse Portfolio Management - Experience with housing assistance programs and diverse tenant populations
Time Lapse Video of The Icon Plaza at USC
Ready to Capitalize on a Landmark LA Investment?
Secure your position in a high-growth, transit-oriented opportunity just steps from the future Metro Light Rail.
$250M mixed-use development in Los Angeles' most supply-constrained market.
The Icon at Panorama, LLC
458 North Doheny Drive, Suite 506
West Hollywood, CA 90069